Staff Product Manager, New Business Underscored
Core
Own the end-to-end user journey and product evolution for CNN Underscored, a digital shopping guidance platform.
Role type
Staff Product Manager (New Business)
Builds
Digital shopping guidance product (MVP to iterative evolution)
Domain
Media & Entertainment / E-commerce / Digital Commerce
Deliverable
product features
Required skills
End-to-end product lifecycle ownership, user research, persona development, Jobs-to-be-Done (JTBD) frameworks, cross-functional leadership, strategic product definition, performance metrics definition, MVP execution
Preferred skills
Experience in shopping, commerce, decision-making, or loyalty spaces, editorial content curiosity
Technologies
None stated
Responsibilities
Lead the holistic user journey and lifecycle of Underscored; Investigate user segments and shopping habits to identify friction points; Partner with Design, UX, Engineering, and Editorial to translate insights into product hypotheses and solutions; Define core performance metrics balancing business goals and user utility; Generate product briefs and documentation; Lead MVP execution and iterative evolution
Seniority
Staff, hands-on IC with strategic scope
