Staff Product Manager, New Business Underscored
Core
Own the end-to-end user journey and product lifecycle for CNN Underscored, a digital shopping guidance platform, translating user insights into a trusted experience from discovery to decision.
Role type
Staff Product Manager (New Business)
Builds
CNN Underscored (digital shopping guidance platform)
Domain
Media & Entertainment / E-commerce
Deliverable
product features
Required skills
End-to-end product lifecycle ownership, user research, persona development, Jobs-to-be-Done (JTBD) frameworks, cross-functional leadership, strategic product definition, MVP execution, performance metrics definition
Preferred skills
Experience in shopping, commerce, decision-making, or loyalty spaces, editorial content curiosity
Technologies
None stated
Responsibilities
Lead the end-to-end experience and user lifecycle of Underscored; Investigate user segments and shopping habits to identify friction points; Partner with Design, UX Research, Engineering, and Editorial leads to translate insights into product hypotheses and solutions; Define core performance metrics balancing business goals with user utility; Generate product briefs and user stories; Lead the execution of an MVP and iterate based on user and business needs