VP, Product Design, Growth and Revenue - CNN
Core
Lead design strategy and execution for CNN's monetization ecosystem, including Ads, Commerce, and Subscriptions, to drive growth and revenue while maintaining user trust.
Role type
VP, Product Design – Growth and Revenue
Builds
Monetization platforms (Ads, Commerce, Subscriptions) for CNN's digital properties (web, mobile, TV apps)
Domain
Digital Media / News / Monetization
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic UX and visual design, Team leadership (Director/VP level), Data fluency, A/B testing, User research, Subscription funnel optimization, E-commerce mechanics, Cross-functional partnership
Preferred skills
Experience in Digital Media, Technology, or Ecommerce, Portfolio in ads/growth/monetization, Understanding of identity/verification systems
Technologies
A/B testing tools, Analytics platforms, Design systems
Responsibilities
Set and execute product design vision for monetization platforms, Oversee and mentor a multi-layered design team, Partner with VP of Product and Engineering to define roadmap, Champion data-driven design culture using testing and research, Deepen understanding of media landscape and subscription funnels
Seniority
VP, strategic leadership & team scaling
