Director, Product Management (Audience Targeting & Measurement)
Core
Own product strategy and execution for privacy-first audience targeting, measurement, and activation across Warner Bros. Discovery's Direct-to-Consumer portfolio.
Role type
Director, Product Management (AdTech & Privacy)
Builds
Scalable, high-impact advertising and marketing products for DTC streaming services
Domain
Streaming media, AdTech, Privacy regulations
Deliverable
production ML models | product features
Required skills
Product strategy, audience targeting, audience measurement, privacy-by-design, first-party data governance, programmatic advertising, team leadership, competitive analysis, data-driven decision-making
Preferred skills
DSP ecosystem experience, AI innovation adaptation
Technologies
DSPs, AdTech platforms, Privacy frameworks
Responsibilities
Define global product vision and roadmap for audience targeting; Lead strategy for consumer consent and privacy signals; Partner with Ads, Marketing, and Analytics teams to maximize addressability; Enable compliant use of first-party data; Drive solutions to improve audience match rates in programmatic environments; Lead and develop a team of Product Managers
Seniority
Director, hands-on IC with people management
