Sr Dir, Content Analytics - CNN Digital Product and Services
Core
Leading a team of data analysts and scientists to analyze audience and engagement trends via behavioral, quantitative, and qualitative data to guide product and editorial decision-making for CNN's digital news and streaming platforms.
Role type
Senior Director of Content Analytics
Builds
Self-serve analytics tools for the newsroom, data analysis programs, and survey-based research supporting product and editorial decisions.
Domain
Digital news, streaming content, and audience analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Team leadership, SQL, BI tools (Looker, Domo, Tableau), data visualization, data modeling, experimentation design, data quality validation, stakeholder partnership
Preferred skills
Python, R, statistics, digital streaming industry knowledge, editorial team collaboration
Technologies
SQL, Looker, Domo, Tableau, Python, R
Responsibilities
Develop methodologies to assess content performance, inform long-term content strategy through analytics and modeling, drive development of self-serve tools for the newsroom, co-lead digital performance conversations in daily news meetings, develop and lead a team of data analysts, evaluate and create new metrics and dashboards, process and connect various data sources including metadata and behavioral data
Seniority
Senior, hands-on IC with management responsibilities
