Digital Business Analyst - PIM
Core
PIM Business Analyst supporting Marketing Content Product Management to improve how internal teams and dealers search, manage, and use digital assets across the Product Information Management system.
Role type
Business Analyst (Product Information Management)
Builds
Digital asset lifecycle management, marketing content delivery, and PIM ecosystem integrations
Domain
Manufacturing / Digital Marketing / Product Information Management
Deliverable
product features
Required skills
Business requirements elicitation, user story authoring, process mapping, stakeholder management, data accuracy validation, change management, Agile methodology, system integration knowledge, visual prototyping, project management tools (via careerplan.io/jobs/R0000392471-digital-business-analyst-pim-at-cat)
Preferred skills
Workflow automation, content supply chain tools, digital marketing strategy, onshore/offshore team collaboration
Technologies
PIM systems, CMS, ERP, JIRA, Azure DevOps, Aha, Visio, Lucidchart, Miro, Figma
Responsibilities
Create and validate business requirements and user stories; lead discovery processes via interviews and workshops; partner with Product Owners to mature intake and prioritization workflows; visualize workflows using mockups; facilitate data-related discussions and risk assessment; participate in Agile ceremonies (scrum, planning, retrospectives).
Seniority
Mid-Senior, hands-on IC