Product Definition Consultant – Americas Retail Electric Power Solutions (REPS)
Core
Translating customer, dealer, and market needs into actionable product and portfolio strategies for Caterpillar's Retail Electric Power Solutions (REPS) business across North America and the Americas.
Role type
Product Definition Consultant (Strategy & Market Insight)
Builds
Regional product roadmaps, one-page business cases, and product prioritization frameworks for electric power generators and industrial equipment.
Domain
Industrial Electric Power / Generators / Commercial & Industrial (C&I)
Deliverable
product features
Required skills
Customer insight development, market research, product definition, portfolio strategy, cross-functional influence, business case development, competitive analysis, NPI support, stakeholder management, data synthesis
Preferred skills
Electric power/generator set industry experience, dealer channel knowledge, strategic thinking, executive communication
Technologies
None explicitly stated
Responsibilities
Gather and analyze customer, dealer, and competitive insights; define unmet customer needs and market opportunities; support development of regional product roadmaps; translate requirements into product enhancements and NPI opportunities; coordinate regional product council inputs and governance; partner with sales teams and dealers to align on priorities; support competitive comparisons and value proposition development.
Seniority
Mid-to-Senior, hands-on IC with strategic influence