Product Marketing Engineer
Core
Define product strategy, drive roadmaps, and grow revenue for TI's analog power product lines by combining technical knowledge with market insight.
Role type
Product Marketing Engineer (Analog Power)
Builds
Analog power product lines (DC/DC converters, LDOs, battery management ICs)
Domain
Semiconductor / Analog Power
Deliverable
product features
Required skills
product roadmap definition, product positioning, pricing strategy, competitive analysis, customer engagement, technical presentation creation, portfolio optimization, new product launch planning
Preferred skills
analog power product knowledge, applications engineering experience, market research proficiency, financial acumen, cross-functional collaboration
Technologies
DC/DC converters, LDOs, battery management ICs
Responsibilities
Define and prioritize product roadmaps based on customer and market analysis; Develop product positioning, messaging, and pricing strategies; Engage with customers and sales teams to understand design needs; Collaborate with engineering teams to influence new product definitions; Monitor competitive landscape and develop technical positioning; Create marketing collateral and technical presentations; Track product performance metrics and identify optimization opportunities; Support new product launches including sampling and announcement plans