eCommerce Optimization Manager
Core
Formulate and execute optimization strategies for the eCommerce website experience to drive consumer engagement and maximize sales conversion.
Role type
eCommerce Optimization Manager
Builds
Engaging and effective online experiences, shopper journey optimizations, and site content tactical plans.
Domain
B2C retail, fashion, and accessories
Deliverable
product features
Required skills
Strategic planning, data-driven insights, SEO recommendations, QA management, digital marketing alignment, usability evaluation, A/B testing, cross-functional collaboration, technical issue resolution
Preferred skills
B2C retail and fashion/accessories experience
Technologies
MS Office
Responsibilities
Plan and execute strategies to present product/service offerings; partner with business leads and marketing teams to translate goals into online experiences; support content planning and marketing campaigns with data insights; manage daily storefront QA; align site experience with digital marketing channels; execute website changes for initiatives; collaborate with customer service and operations; gauge usability and content effectiveness via reports and recommendations; develop and execute rigorous testing of customer journeys; work with IT to address technical issues.
Seniority
Mid-level, hands-on IC