Marketing Strategist
Core
Develops and leads implementation of marketing, communications, and digital engagement plans for internal stakeholders to advance Geisinger's strategic priorities.
Role type
Senior Marketing Strategist (Internal Client Focus)
Builds
Comprehensive marketing/communications/digital engagement strategies and tactical plans for internal business units
Domain
Healthcare / Internal Corporate Communications
Deliverable
product features
Required skills
Strategic planning, Data analysis, Cross-functional team leadership, Market research, Client advisory, Metrics tracking
Preferred skills
Marketing/Public Relations degree
Technologies
None explicitly stated
Responsibilities
Plan and research marketing strategies for internal clients, Interpret data to respond to market trends, Lead cross-functional teams to deploy tactical plans, Identify audience and service opportunities, Monitor brand and operational issues, Track and report process and outcome metrics, Present recommendations and status reports to leadership
