Director of SEO & AI Search
Core
Leading enterprise-level Local & Organic SEO and AI-driven search strategies for 4,000+ self-storage facilities to drive organic visibility and customer acquisition.
Role type
Director of SEO & AI Search
Builds
Organic search visibility and AI search experiences for Extra Space Storage's digital properties.
Domain
Self-storage industry, Digital Marketing, Search Engine Optimization
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic vision for SEO roadmaps, Local SEO management, Technical SEO oversight, AI search optimization (AI Overviews, schema), Data analysis and KPI reporting, Team leadership and mentorship, Vendor and agency management, CRO best practices, Hypothesis testing and experimentation, Tool building for workflow efficiency.
Preferred skills
HTML and standard mark-up knowledge, Video content optimization for search, Experience with AI platforms.
Technologies
AI platforms, Google Discoverability, YouTube, HTML, Schema markup
Responsibilities
Set strategic vision and roadmap for organic visibility, Oversee Local and Organic SEO execution, Develop AI search visibility strategies, Measure and optimize organic performance, Mentor and develop SEO team members, Manage SEO budgets and agency partnerships.
Seniority
Director, strategic leadership with hands-on oversight