Product Marketing Manager
Core
Develop strategic and tactical initiatives for a key product and/or market segment on a global basis, preparing three-year strategic plans and annual marketing tactical plans to drive market growth, sales revenues, and profitability.
Role type
Senior Product Marketing Manager (Medical Devices)
Builds
Product portfolios, market strategies, and commercialization plans for medical device products
Domain
Medical Technology / Healthcare
Deliverable
product features
Required skills
Strategic planning, P&L management, market forecasting, cross-functional leadership, product portfolio management, go-to-market strategy, stakeholder engagement, budget administration
Preferred skills
MBA, sales experience
Technologies
None stated
Responsibilities
Develop comprehensive product marketing plans including strategic and technical components; forecast market size and sales volume; identify and communicate market trends to management; build relationships with key customers, distributors, and field sales personnel; recommend product line modifications, extensions, new products, and deletions; administer budgets for promotional activities and expenses; take an active role on product development teams as leader or key participant
Seniority
Senior, hands-on IC
