Product Marketing Manager
Core
Develop strategic and tactical initiatives for a key product and/or market segment on a global basis, preparing three-year strategic plans and annual marketing tactical plans to drive market growth, sales revenues, and profit and loss.
Role type
Senior Product Marketing Manager (Medical Devices)
Builds
Product portfolios, market strategies, and commercialization plans for medical device products
Domain
Medical Technology / Healthcare
Deliverable
product features
Required skills
Strategic planning, P&L management, market forecasting, cross-functional leadership, product portfolio management, key opinion leader engagement, sales tool development
Preferred skills
MBA, sales experience
Technologies
None stated
Responsibilities
Work with R&D to develop product development projects; build relationships with key customers, distributors, and field sales; lead product development teams; communicate market trends to management; develop comprehensive product marketing plans; forecast market size and sales volume; administer budgets; recommend product line modifications and new products.
Seniority
Senior, hands-on IC with strategic planning
