Marketing Director, Strategic Customer Group
Core
Architect BD's marketing communications for top-tier U.S. health system customers (IDNs, enterprise buyers), driving brand strategy, demand generation, and executive engagement to win enterprise-level contracts.
Role type
Senior Director, Enterprise Marketing (Healthcare/MedTech)
Builds
Integrated MarCom frameworks, ABM demand engines, executive content assets, and digital engagement infrastructure for strategic health system accounts.
Domain
B2B Healthcare / MedTech / U.S. Health Systems
Required skills
Enterprise brand strategy, Account-Based Marketing (ABM), Integrated MarCom, Executive content development, Demand generation, Thought leadership, Cross-functional influence, Health system procurement dynamics
Preferred skills
MBA, Experience with IDNs/GPOs, Advanced marketing technology stack fluency
Technologies
Marketing automation platforms, CRM, Analytics tools, Digital engagement platforms
Responsibilities
Define SCG brand positioning for C-suite audiences; Lead integrated MarCom framework development; Execute ABM strategies for priority IDN accounts; Own executive content strategy and advisory board programs; Orchestrate cross-portfolio Go-to-Market strategies; Establish SCG as internal center of excellence for enterprise marketing.
Seniority
Senior Director, strategic altitude with hands-on execution