Marketing Director, Strategic Customer Group
Core
Architect BD's brand strategy and integrated marketing communications for top-tier U.S. health system customers (IDNs, enterprise buyers), translating enterprise value into C-suite narratives.
Role type
Senior Marketing Director (Strategic Account/Enterprise)
Builds
Enterprise brand positioning, ABM demand generation engines, executive content assets, and cross-portfolio go-to-market strategies for MedTech.
Domain
B2B Healthcare / MedTech / Integrated Delivery Networks (IDNs)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B MarCom strategy, Account-Based Marketing (ABM), executive content development, cross-portfolio messaging, stakeholder influence in matrixed orgs, health system procurement dynamics
Preferred skills
MBA, experience with GPOs, deep analytics/ROI measurement, Lean process methodology
Technologies
Marketing technology stacks, digital engagement platforms, content syndication tools
Responsibilities
Define SCG brand positioning for CNOs/CFOs/CMOs; lead integrated MarCom frameworks (content, digital, events, PR); design ABM strategies for IDNs; own executive content strategy (white papers, case studies); orchestrate cross-portfolio growth; establish internal marketing center of excellence
Seniority
Senior, hands-on IC with strategic altitude