Director - Marketing & Growth Analytics
Core
Define and lead internal marketing analytics strategy and measurement roadmap for AMC's streaming and film portfolio, serving as the primary analytical partner to Performance & Lifecycle Marketing.
Role type
Director, Marketing & Growth Analytics
Builds
Media effectiveness measurement frameworks, incrementality test results, and executive-ready analytics storylines for subscription media.
Domain
Streaming media, direct-to-consumer (DTC) media, entertainment
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), incrementality testing, experimental design, causal inference, SQL, Python, regression modeling, cohort analysis, significance testing, data infrastructure design, executive communication, team leadership
Preferred skills
Machine learning, Bayesian MMM frameworks (Meridian), big data infrastructure, subscription media experience
Technologies
SQL, Python, Meridian
Responsibilities
Define marketing analytics strategy and measurement roadmap; conduct hands-on quantitative analysis on large datasets; validate and evolve MMM/MTA outputs; drive incrementality testing agenda (geo holdouts, lift studies); support retention and CRM media teams with targeting strategy; define marketing data infrastructure requirements; synthesize analytics into executive recommendations.
Seniority
Director, hands-on IC with leadership responsibilities
