Director, Tealium Digital Data & Analytics Strategy
Core
Lead the strategic direction of enterprise digital analytics capabilities, turning digital interactions into actionable insights for customer experience optimization and digital transformation.
Role type
Director, Digital Analytics Strategy
Builds
Enterprise digital analytics solutions, personalization capabilities, and privacy-compliant data collection strategies
Domain
Insurance / Digital Analytics & Data Strategy
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital analytics strategy, Tealium iQ, Google Analytics 4, privacy-compliant data collection, regulatory frameworks (CCPA, CPRA, GDPR), cross-functional leadership, stakeholder management, technical roadmap planning
Preferred skills
Audience segmentation, real-time data streaming, website personalization, A/B testing, client-side and server-side tag management, data layer implementation
Technologies
Tealium iQ, Google Tag Manager, AudienceStream, EventStream, OneTrust, ObservePoint
Responsibilities
Plan long-term digital analytics strategy and dependency mapping; drive adoption of digital analytics solutions; lead intake of business demand and assess value; design comprehensive digital analytics portfolio; oversee implementation and optimization of technology stack; ensure compliance with regulatory requirements; coach team on advanced digital analytics methodologies
Seniority
Director, strategic leadership & hands-on technical direction