Lead, MarTech Capabilities - Next Best Action Engine
Core
Design and operationalize Next Best Action frameworks using Adobe Journey Optimization to deliver personalized, context-aware customer engagement across digital channels.
Role type
Senior Marketing Technology Lead (Next Best Action & Personalization)
Builds
Scalable customer journey orchestration patterns, dynamic content frameworks, and real-time decisioning logic for enterprise-wide adoption.
Domain
Healthcare Marketing Technology / Customer Data Platforms
Deliverable
production ML models | product features
Required skills
Adobe Journey Optimization, Next Best Action frameworks, dynamic content strategy, API integration, customer data platforms, data ingestion, Adobe Experience Platform, Adobe Experience Manager
Preferred skills
AI-driven decisioning, real-time personalization, customer lifecycle marketing, omnichannel orchestration, regulated industry experience
Technologies
Adobe Experience Cloud, Adobe Journey Optimization, Adobe Experience Platform, Adobe Experience Manager
Responsibilities
Design NBA frameworks applying behavioral and contextual data; architect reusable journey patterns and decision nodes; develop dynamic content strategies for email, push, and web; optimize campaign performance through testing and measurement; collaborate with data engineering on data ingestion requirements; mentor teams on AJO capabilities.
Seniority
Senior, hands-on IC with strategic guidance