Business Analytics Manager
Core
Lead campaign strategy, audience design, and forecasting for consumer household and checking portfolio growth while building business cases for new products and marketing channels.
Role type
Senior Business Analytics Manager (Player Coach)
Builds
Campaign files, dashboards, account valuations, and business cases for the Checking Business and Performance Marketing teams.
Domain
Consumer Banking / Marketing Analytics
Required skills
Customer segmentation, data query coding (SQL/Python/R), business intelligence tools, data visualization, process automation, data warehouse navigation, strategic forecasting, business case construction
Preferred skills
Master's degree in Analytics/CS/Economics/Finance, executive presence, mentoring analysts, navigating complex organizational strategy
Technologies
Microsoft Excel, PowerPoint, Python, R, SQL, Java, Business Intelligence tools
Responsibilities
Lead campaign strategy and audience design; drive checking and household growth forecasting; manage multi-million dollar marketing spend forecasting; construct business cases for new products and channels; coach analysts on approach and work product; manage integration of team activities
Seniority
Senior, hands-on IC with management responsibilities
