Copywriter, Advisors Creative Desk
Core
Create engaging, forward-thinking, on-brand content solutions and develop holistic creative campaigns for Mastercard's advertising partners, platforms, and portfolio of brands.
Role type
Senior Copywriter (Financial Services)
Builds
Digital-first advertising campaigns, direct response copy, and multi-channel content (TV, online video, banners, social, print) for financial institutions and merchants.
Domain
Financial Services / Digital Payments
Deliverable
product features
Required skills
Creative conceptualization, direct response copywriting, multi-channel content execution, strategic brief interpretation, brand guideline application, cross-functional collaboration with designers, compelling presentation skills, trend identification.
Preferred skills
Customer journey understanding (acquisition, conversion, activation, loyalty, cross-sell), financial services domain expertise.