Manager, Area Marketing
Core
Drive incremental profitable GDV and revenue by developing customized co-marketing programs and issuer-specific strategies for credit card programs in China.
Role type
Manager, Area Marketing
Builds
Card programs and co-marketing initiatives for SH and southern China banks
Domain
Financial services / Credit cards / China market
Deliverable
product features
Required skills
China financial industry expertise, bank credit card sector knowledge, relationship management, negotiation, strategic planning, agency management, matrix organization leadership
Preferred skills
Cross-functional collaboration, creative problem solving, multi-task management
Technologies
N/A
Responsibilities
Identify growth opportunities with issuers, develop customized co-marketing programs, design differentiated content leveraging brand assets, align priorities with China and regional marketing teams
Seniority
Manager, hands-on IC