MLR Planning Manager
Core
Orchestrate the Medical, Legal, and Regulatory (MLR) process to ensure breakthrough brand messages are approved and ready for launch, connecting science to market for healthcare professionals and patients.
Role type
Senior IC program manager (MLR Planning)
Builds
Promotional and disease awareness assets for new products, indications, congresses, and campaigns
Domain
Biopharmaceutical marketing operations
Deliverable
production MLR models
Required skills
End-to-end MLR orchestration, stakeholder leadership, standards and governance, Day 0 launch readiness, campaign and event planning, team leadership and capacity management, consult process enablement, risk management and communication, continuous improvement
Preferred skills
Digital and omnichannel campaign experience, biopharmaceutical therapeutic area knowledge
Technologies
PM platforms
Responsibilities
Lead and coordinate timely review and approval of promotional materials; Build strong partnerships across Marketing, Medical, Legal, Regulatory, Agency and Content Delivery teams; Champion adherence to Marketing Guide and coach teams on compliance; Define and implement MLR planning strategy for new product launches; Set MLR planning approach for congresses and major brand activities; Lead an MLR Planning Associate team to prioritize assets and balance reviewer workload; Facilitate pre-MLR consults to align content owners and reviewers; Use PM platforms to track achievements, surface risks and communicate status; Analyze review cycle data to identify bottlenecks and refine operating mechanisms