SMM/AD-Saphnelo MKT-上海
Core
Develop therapeutic area strategy, manage marketing mix and budgets, lead brand teams, and oversee product training and launch plans for a pharmaceutical portfolio.
Role type
Senior Marketing Director (Therapeutic Area)
Builds
Strategic marketing plans, brand strategies, training programs, and sales forecasts for pharmaceutical products.
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Portfolio strategy planning, marketing mix management, budget consolidation, cross-functional team leadership, sales forecasting, training program development, market intelligence analysis, compliance management, talent recruitment and performance management.
Preferred skills
Global AZ network relationships, HCP and KEE relationship cultivation, cost-efficiency optimization.
Technologies
None stated
Responsibilities
Develop therapeutic area strategy and portfolio plans; lead cross-functional brand teams; manage brand budgets and promotional expenditure; oversee product training and launch execution; recruit and manage marketing team members; cultivate relationships with key opinion leaders and healthcare professionals; ensure compliance with AZ Code of Conduct.
Seniority
Senior, hands-on IC with people management responsibilities
