Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)
Core
Lead commercial person responsible for engaging External Scientific Experts (ESEs) in Breast Cancer to develop and implement Regional Marketing Plans that align with brand strategy and influence commercial success.
Role type
Senior Regional Marketing Lead (Associate Director)
Builds
Regional marketing action plans, brand advocacy, and market leadership presence for the Breast Franchise in Florida.
Domain
Healthcare / Oncology / Pharmaceutical Marketing
Required skills
Strategic marketing planning, ESE engagement, oncology business acumen, project management, cross-functional collaboration, budget management, insights generation
Preferred skills
Breast cancer experience, in-line marketing or agency experience, vendor management, MBA
Technologies
None stated
Responsibilities
Develop and implement Regional Marketing Action Plans (RMAP); Identify and engage 35-50 National, Regional, and Community ESEs; Generate actionable customer insights; Manage program budgets and timelines; Collaborate with field sales and brand partners to execute local strategies.
Seniority
Senior, hands-on IC