BM/SBM-Saphnelo MKT-上海
Core
Develop and execute brand plans, brand execution plans, and long-range plans for pharmaceutical products, managing marketing research projects and supporting sales teams to achieve market objectives.
Role type
Senior Brand/Sales Brand Manager (Pharmaceuticals)
Builds
Brand strategies, promotional campaigns, and market research insights for therapeutic areas
Domain
Healthcare / Pharmaceuticals / Marketing
Deliverable
product features
Required skills
Market research management, SWOT analysis, campaign planning, stakeholder influence, sales team coordination, regulatory environment knowledge, forecasting, positioning strategy
Preferred skills
Epidemiology data analysis, advisory board management, KOL interaction, clinical report interpretation, tender policy understanding
Technologies
None stated
Responsibilities
Manage external marketing research agencies and interpret data for strategic decisions; Develop brand and long-range plans including promotion mix and forecasting; Coordinate implementation of external activities like symposia and conferences; Support sales team with product training and field visits; Maintain product and therapy area knowledge through medical literature and conferences
Seniority
Senior, hands-on IC