Brand Engagement Manager, Cardiovascular
Core
Manage Key Opinion Leader (K)OL engagement, speaker development, and Peer-to-Peer (P2P) meetings to deliver brand strategy and improve patient outcomes in Japan.
Role type
Brand Engagement Manager (Marketing)
Builds
National and area P2P programs, speaker maps, and faculty engagement strategies for cardiovascular therapies.
Domain
Biotechnology / Cardiovascular
Deliverable
product features
Required skills
KOL management, P2P planning and execution, speaker negotiation and development, medical society engagement, area plan enablement, adult education concepts, bilingual communication (Japanese/English).
Preferred skills
Experience in cardiovascular therapeutic area.
Technologies
None stated
Responsibilities
Develop nationwide maps of potential KOL speakers; communicate and negotiate with speakers to manage slide adjustments and approvals; meet with KOLs to communicate key brand messages and elevate product knowledge; plan agendas and contents of national P2P programs; conduct post-P2P event evaluations; review and provide feedback on area plans developed by Product Managers and Sales teams.
Seniority
Mid-Senior (7+ years experience)