Digital Engagement Manager
Core
Design, launch, and own the patient engagement platform for Amgen Netherlands by connecting audience needs, marketing strategy, data, and technology.
Role type
Senior digital engagement manager (product & marketing)
Builds
Patient engagement platform, digital journeys, and reusable engagement solutions
Domain
Healthcare / Digital Health
Deliverable
production ML models | product features
Required skills
Digital marketing, customer experience, marketing technology, project management, product ownership, Python, data analytics, API integrations, platform integrations, stakeholder management
Preferred skills
Dutch healthcare ecosystem experience, regulated healthcare environment experience
Technologies
Python, Microsoft Copilot, application programming interfaces
Responsibilities
Define vision, value proposition, roadmap, and measurable outcomes for the patient engagement platform; Lead patient research, journey mapping, collaborative design, prototyping, and validation; Translate needs into journeys, briefs, user stories, functional requirements, and technical specs; Connect Amgen services with hospital platforms; Partner with marketing and franchise teams to develop digital journeys; Use Python and automation to explore data and support integrations; Manage scope, budget, timelines, risks, agencies, and vendors; Embed privacy, security, accessibility, and compliance requirements.
Seniority
Senior, hands-on IC