SMM/AD-Saphnelo MKT-上海
Core
Develop therapeutic area strategy, manage marketing mix and budgets, lead brand teams, and oversee product training and launch plans for a pharmaceutical portfolio.
Role type
Senior Marketing Director / Portfolio Strategy Lead
Builds
Pharmaceutical product portfolios and brand strategies
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Therapeutic area strategy, marketing mix management, budget consolidation, cross-functional team leadership, sales forecasting, training program development, market research analysis, compliance management
Preferred skills
Global network building, talent recruitment and performance management, stakeholder relationship management
Technologies
None stated
Responsibilities
Develop therapeutic area strategy and portfolio plans; Lead cross-functional brand teams; Manage brand budgets and promotional campaigns; Oversee product training and launch execution; Recruit and manage marketing talent; Ensure regulatory compliance
Seniority
Senior, hands-on IC with people management
