SMM/AD-Saphnelo MKT-上海
Core
Develop therapeutic area strategy, manage marketing mix, lead brand team, and execute marketing plans for a pharmaceutical product portfolio.
Role type
Senior Marketing Director / Portfolio Strategy Lead
Builds
Therapeutic area strategies, brand strategies, marketing plans, and training programs
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Portfolio strategy planning, marketing mix management, budget consolidation, cross-functional team leadership, sales forecasting, compliance management, talent recruitment and performance management, market research analysis
Preferred skills
Global AZ network relationships, HCP relationship cultivation, cost-efficiency optimization
Technologies
None stated
Responsibilities
Develop therapeutic area strategy and product launch plans; Lead cross-functional brand team; Manage brand budget and promotional expenditure; Recruit and coach team members; Monitor marketing effectiveness and provide insights
Seniority
Senior, hands-on IC with people management
