Rare Disease Business Unit Brand Engagement Manager
Core
Execute brand strategy for the Rare Disease Business Unit by engaging opinion leaders, developing speakers, and running Peer-to-Peer programs to improve patient access to appropriate care.
Role type
Brand Engagement Manager (Marketing)
Builds
Speaker networks, P2P programs, and patient referral networks for Amgen products.
Domain
Pharmaceuticals / Rare Diseases
Deliverable
product features
Required skills
KOL management, P2P program planning, speaker mapping and development, cross-functional collaboration, strategic planning, data interpretation, negotiation
Preferred skills
Therapeutic area experience, English proficiency
Technologies
None stated
Responsibilities
Map and select speakers across national and regional areas; coordinate speaker content and slide reviews with Compliance; engage with KOLs and academic societies to convey brand messages; plan and execute national P2P programs; evaluate speaker performance and provide feedback; support regional P2P activities; review area plans (BPF, POA) and provide feedback to align BE activities with patient needs; participate in cross-functional projects.
Seniority
Mid-Senior, hands-on IC