SBM/BM-BC PMO-上海
Core
Develops and executes brand and long-range marketing plans for pharmaceutical products, managing research agencies and supporting sales teams to achieve market objectives.
Role type
Senior Brand & Business Manager (Pharmaceuticals)
Builds
Brand plans, execution plans, long-range plans, and market strategies for AZ products
Domain
Healthcare / Pharmaceuticals / Oncology (implied by therapy area)
Deliverable
product features
Required skills
Market research management, SWOT analysis, forecasting, positioning strategy, sales coordination, product training, inventory management, KOL relationship building
Preferred skills
Epidemiology data analysis, treatment map development, risk analysis, conference attendance
Technologies
None explicitly stated
Responsibilities
Manage research projects with external agencies, develop brand and long-range plans, monitor plan implementation against market growth targets, coordinate product training for sales teams, plan field visits to monitor market dynamics
Seniority
Senior, hands-on IC