Manager, RDBU Marketing Insights & Innovation
Core
Strategic business partner to US Pharma Brand Leadership providing AI-enabled market intelligence, commercial insights, and decision support to accelerate brand marketing strategies.
Role type
Manager, Pharmaceutical Brand Marketing Insights & Strategy
Builds
Actionable strategic recommendations, executive-ready insights, and commercial performance reviews for US pharmaceutical brands.
Domain
Pharmaceutical industry, Brand Marketing, Commercial Strategy, Market Intelligence
Deliverable
dashboards & analysis
Required skills
Pharmaceutical brand marketing ecosystem knowledge, AI tool utilization (Copilot, ChatGPT), data synthesis, strategic storytelling, commercial performance analysis, stakeholder management
Preferred skills
MBA or advanced degree, experience supporting Brand Directors, HCP/Patient/KOL engagement strategies, omnichannel effectiveness measurement
Technologies
Microsoft Copilot, ChatGPT, Codex
Responsibilities
Synthesize internal/external market intelligence and customer insights to identify growth opportunities and risks; Leverage AI tools to analyze large volumes of structured and unstructured information; Lead Commercial Performance Reviews (CPRs) with Brand Marketing and Analytics stakeholders; Translate business questions into analytical investigations and executive-ready recommendations; Partner with Data Science, Market Research, and Sales teams to shape brand strategy.
Seniority
Manager, strategic advisor level