Corporate Affairs, Social Media Strategy, Associate Director
Core
Lead Amgen's corporate social media strategy, channel roadmap, and operating model to build trust and engage priority audiences through social-first storytelling in a highly regulated biotech environment.
Role type
Associate Director, Corporate Social Media Strategy
Builds
Corporate social media presence, channel operations, and employee advocacy programs
Domain
Biotechnology / Corporate Communications
Deliverable
product features
Required skills
Strategic judgment, audience intelligence, social listening, crisis communications, governance and compliance, data-driven performance measurement, AI adoption, cross-functional leadership
Preferred skills
Managerial experience, biotech/pharma industry knowledge, enterprise social media strategy, paid/organic social expertise, influencer ecosystem understanding, SEO/GEO knowledge, agency management
Technologies
Social media platforms, AI tools, social listening software, analytics platforms
Responsibilities
Lead corporate social media strategy and channel roadmap; Advise on platform trends, digital culture, and reputational risks; Translate insights into content and engagement strategies; Drive social-first storytelling and distribution; Integrate social media into enterprise communications; Lead employee social ambassador program; Establish social media policies and governance; Oversee community management and risk escalation; Support crisis communications; Lead social listening and competitive intelligence; Measure and optimize strategy; Drive responsible AI adoption; Build team capabilities; Manage agency and technology partners
Seniority
Senior, hands-on IC with leadership responsibilities