Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer
Core
Lead HCP non-personal promotional strategy and execution for Amgen's prostate cancer asset, creating high-impact customer experiences to help healthcare professionals navigate complex treatment decisions.
Role type
Senior Marketing Manager (HCP Non-Personal Promotions)
Builds
Integrated HCP campaigns across digital, media, and non-personal channels for the U.S. prostate cancer business
Domain
Biotechnology / Oncology / Prostate Cancer
Required skills
HCP marketing strategy, integrated campaign planning, customer journey mapping, segmentation, test-and-learn optimization, performance management, agency/vendor management, cross-functional leadership, regulatory compliance navigation
Preferred skills
U.S. pharmaceutical/biotech HCP or patient marketing experience, oncology marketing, prostate cancer care pathway knowledge, data-to-insight conversion, complex workstream management, executive presentation
Technologies
Digital channels, media platforms, analytics tools, CRM systems
Responsibilities
Own annual plan and activation roadmap; design compliant insight-led campaigns; partner with Medical, Market Access, and Legal teams; lead customer journey mapping and segmentation; establish performance management approach; manage agency partners and budgets
Seniority
Senior, hands-on IC