(Senior) Brand Manager
Core
Spearhead end-to-end commercial strategy and market shaping for Baxdrostat, establishing brand positioning and driving sustainable growth.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
National launch plans, integrated promotional campaigns, and clinical value narratives for healthcare professionals and patients.
Domain
Pharmaceuticals / Oncology / Commercial Strategy
Deliverable
product features
Required skills
Strategic brand planning, Clinical insight translation, Omni-channel marketing, KOL management, Budget & forecasting
Preferred skills
Pre-launch activity management, Advanced English proficiency
Technologies
KakaoTalk, EMR platforms
Responsibilities
Develop annual marketing and launch plans based on market insights; Identify and engage Key Opinion Leaders for scientific validation; Design and execute integrated digital and traditional promotional campaigns; Partner with Medical, Market Access, and Sales teams on reimbursement strategies; Manage A&P budgets and provide sales forecasts.
