【AstraZeneca】【CVRM】Brand Manager
Core
Develop product strategy and go-to-market models for new products or specific therapeutic areas under TAD supervision, then execute sales activities and develop promotional materials.
Role type
Brand Manager (Pharmaceuticals)
Builds
Product strategies, go-to-market models, sales promotional materials
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Market analysis, hypothesis testing, competitive strategy, stakeholder management, KEE management, strategic planning execution
Preferred skills
Leadership potential, challenge mindset, team collaboration, quality focus, fact-based analysis
Technologies
None stated
Responsibilities
Define product and go-to-market strategies, conduct primary and secondary market research, implement and evaluate execution plans, manage KEE, collaborate with sales teams
Seniority
E (Mid-level)