Brand manager - CVRM - Bucharest
Core
Define and execute brand strategy for cardiovascular, renal, and metabolic (CVRM) pharmaceutical products to support patient and healthcare provider needs.
Role type
Brand Manager (Pharmaceuticals)
Builds
Strategic and tactical marketing plans, brand content, and value propositions for CVRM products.
Domain
Biopharmaceuticals / Cardiovascular, Renal, and Metabolic diseases
Deliverable
product features
Required skills
Brand strategy definition, market insight analysis, cross-functional collaboration, project management, new product launch execution, budget management, stakeholder relationship building
Preferred skills
Insight/Market Research, brand forecasting, sales experience, omnichannel marketing
Technologies
None stated
Responsibilities
Develop and implement strategic and tactical plans for assigned CVRM products; articulate patient perspectives to drive competitive marketing plans; shape brand direction and success factors; create brand content and materials; collaborate with medical and promotional teams; build external relationships in specialty areas; deliver growth and operational metrics; manage portfolio budget
Seniority
Mid-Senior, individual contributor
