Social Media Manager
Core
Lead day-to-day management of WSU Pullman social channels, translating university priorities into compelling, visually engaging, social-first storytelling.
Role type
Social Media Manager (IC)
Builds
Social media content, campaigns, and community engagement for Washington State University
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, content creation, short-form video editing, social listening, crisis communication, storytelling, project management
Preferred skills
Influencer partnership management, Adobe Creative Suite, Canva, CapCut, social analytics platforms (Sprout Social, Meltwater), report development
Technologies
Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Adobe Creative Suite, Canva, CapCut, Sprout Social, Meltwater, Vista Social
Responsibilities
Develop content and campaigns, create and edit multimedia content, support creator and influencer partnerships, engage online communities, monitor online conversation and sentiment, escalate reputational issues, partner with communications leadership for crisis responses
Seniority
Mid-level, hands-on IC