Director, Marketing and Commercial Data
Core
Greater China & Mongolia business leader for strategy, governance, product roadmap, and activation of marketing, consumer, and commercial data to drive measurable growth and efficiency.
Role type
Director, Marketing & Commercial Data
Builds
Integrated GCM data portfolio, First Party Data (CDP), Media Data Base (DMP), and reusable data products for audience targeting and activation.
Domain
Consumer packaged goods (CPG) / Marketing Technology / Data Strategy
Required skills
Data strategy execution, SQL/Python, consumer segmentation modeling, data governance, cross-functional leadership, change management, stakeholder influence, data taxonomy standardization, privacy and security compliance.
Preferred skills
Advanced degree, experience in complex matrixed organizations, entrepreneurial leadership.
Technologies
SQL, Python, CDP, DMP, MarTech, AI/ML tools.
Responsibilities
Execute GCM data vision and multiyear roadmap; lead integration of first-party signals; build CDP and DMP; champion data governance and quality; enable connected consumer digital flywheel; drive adoption of data solutions across functions and partners; provide senior leadership recommendations on investment and resource allocation.
Seniority
Director, strategic leadership with hands-on technical capability