Senior Salesforce Marketing Cloud Specialist
Core
Senior Analyst executing hands-on Salesforce Marketing Cloud (SFMC) and Pardot solutions to deliver personalized, data-driven customer experiences across digital channels.
Role type
Senior IC Salesforce Marketing Cloud Specialist
Builds
Personalized email campaigns, real-time decisioning logic, and behavioral data tracking integrations for global investment clients.
Domain
Financial Services / Marketing Technology
Deliverable
production ML models | product features
Required skills
Salesforce Marketing Cloud (SFMC), Pardot/Account Engagement, JavaScript tracking, Data Extensions, Contact Builder, Email Studio, GDPR compliance, cookie/UTM/pixel management, data integration, segmentation logic
Preferred skills
Salesforce Data Cloud, Adobe Analytics, Google Tag Manager, AEM, front-end integration patterns, browser developer tools
Technologies
Salesforce Marketing Cloud, Pardot, Account Engagement, JavaScript, HTML, AEM, Google Tag Manager, Adobe Analytics, Salesforce Data Cloud
Responsibilities
Execute and maintain core SFMC components (Contact Builder, Data Extensions, Email Studio); Configure and optimize SFMC Personalization assets (behaviors, events, recipes, campaigns); Support Pardot execution (form handlers, landing pages); Manage JavaScript-based tracking implementations and data layer pushes; Partner with data and web teams to establish data flows and refine targeting logic; Translate business requirements into implementable MarTech solutions
Seniority
Senior, hands-on IC
