Lead Product Marketing
Core
Lead national marketing strategy and execution for wireless rate plans, products, and offers to drive customer acquisition, revenue growth, and brand consideration.
Role type
Senior Product Marketing Lead (Wireless)
Builds
Integrated marketing strategies, go-to-market plans, and customer-centric wireless initiatives for AT&T
Domain
Telecommunications / Wireless Services
Deliverable
product features
Required skills
Product marketing strategy, Go-to-market planning, Competitive intelligence, Positioning and messaging, Cross-functional leadership, Data analysis, Executive communication
Preferred skills
Wireless marketing experience, Experience building new programs from scratch, Strong PowerPoint and Excel skills
Responsibilities
Develop and execute marketing strategies for wireless rate plans and products; Identify and recommend new product and messaging opportunities; Lead cross-functional efforts to bring initiatives to market; Create compelling positioning and customer narratives; Analyze market trends and performance results to optimize strategies; Present strategic recommendations to senior leadership.
Seniority
Senior, hands-on IC with strategic autonomy