Lead Marketing Management -– Marketing Transformation & Operations
Core
Define, standardize, and embed enterprise-wide marketing operating models to enable planning, execution, and optimization across diverse channels and business units.
Role type
Senior Marketing Operations & Transformation Lead
Builds
Scalable marketing operating frameworks, governance standards, and change management processes
Domain
Telecommunications / Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Marketing operating model design, change management, stakeholder influence, data literacy, process standardization, MarTech integration
Preferred skills
Journey-based marketing, personalization strategies, executive communication
Technologies
MarTech, AI, GenAI
Responsibilities
Define end-to-end marketing operating frameworks spanning planning to measurement; Establish enterprise standards for marketing work governance; Connect competency needs with technological considerations; Develop multi-mode communications for leadership and teams; Drive alignment and sustained behavior change across the organization
Seniority
Senior, hands-on IC with strategic influence
