B&W CBD Dcom Lead cum 1UL dCom CBD Champion
Core
Lead digital commerce strategy and operations for B&W CBD (Beauty & Wellness) category, driving GMV targets and Go-to-Market strategies for Pure Players (Shopee, Lazada) and Social Commerce (TikTok Shop) while managing Joint Business Planning with key customers.
Role type
Senior dCommerce Category Director / Lead
Builds
Digital commerce sales, self-livestream models, promotional calendars, and digital shelf optimization for B&W products.
Domain
FMCG / Beauty & Wellness / Digital Commerce
Required skills
Strategic leadership, commercial & financial acumen, dCommerce platform expertise, negotiation, team leadership, data analysis, change management
Preferred skills
Experience with Shopee, TikTok Shop, TTK, Beauty retail category, MBA
Technologies
Orion, Perfect Store Online, CRM, Livestreaming tools
Responsibilities
Define Go-to-Market strategy for Pure Players and Social Commerce; Lead Joint Business Planning (JBP) with customers; Manage sales planning, campaign bidding, and promotional calendars; Develop self-livestream models and monitor daily performance; Build and lead a high-performing dCommerce KA team; Drive 1UL CBD agenda and digitization roadmap; Collaborate with cross-functional teams (CSP, Demand Creation, Finance).
Seniority
Senior, hands-on IC with team leadership