Senior Analyst, Marketing Measurement
Core
Drive business results through analytics, campaign management, and cross-channel marketing measurement for Saks Fifth Avenue.
Role type
Senior Marketing Analyst (Analytics & Measurement)
Builds
Executive-ready presentations, automated dashboards, and performance reports for marketing and merchandising teams.
Domain
Retail / E-commerce / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, Tableau, Adobe Analytics, VBA, Statistical Analysis, MMM, MTA
Preferred skills
A/B testing strategy, cross-functional collaboration
Responsibilities
Own and manage marketing and merchandising performance reporting; Conduct statistical analyses and develop dashboards; Monitor clickstream data and user behavior to detect conversion issues; Partner with teams to address tracking issues and implement new analytics requirements; Contribute to the development and execution of on-site A/B testing strategies; Create executive-ready presentations summarizing insights and strategic recommendations.
