Senior Analyst, Marketing Measurement
Core
Drive business results by developing analytics, managing campaign measurement, and providing customer-centric recommendations for the saks.com business channel.
Role type
Senior Marketing Measurement Analyst
Builds
Marketing performance dashboards, automated reports, and executive presentations
Domain
Retail / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, Tableau, Adobe Analytics, VBA, Marketing Analytics (MMM/MTA)
Preferred skills
Statistical analysis, A/B testing strategy
Responsibilities
Own and manage marketing and merchandising performance reporting; Conduct statistical analyses to address key business questions; Monitor clickstream data and user behavior to detect conversion issues; Partner with teams to implement new analytics requirements and resolve tracking issues; Contribute to the development and execution of on-site A/B testing strategies; Create executive-ready presentations summarizing insights and strategic recommendations.