China Content and Social Marketing Specialist
Core
Create and manage China-specific content and social media strategy for a global HR services firm targeting Chinese companies expanding internationally.
Role type
Content and Social Marketing Specialist
Builds
Chinese-language content (articles, social posts, case studies) and channel strategy for WeChat, Xiaohongshu, Zhihu, and the corporate website.
Domain
HR Services / Global Employment / International Business
Deliverable
product features
Required skills
Content strategy, Chinese content creation, Social media management, Content localization, Regulatory insight translation, Project management, Research and fact-checking, English proficiency
Preferred skills
B2B or professional services experience, HR services domain knowledge, SaaS experience, International business experience
Technologies
WeChat, Xiaohongshu, Zhihu
Responsibilities
Develop and manage the China content strategy and editorial calendar; Create and edit high-quality Chinese content including thought leadership and regulatory updates; Monitor global employment and regulatory developments; Manage and coordinate content across social platforms and the website; Localize global content with Chinese-market context; Support partner campaigns and sales-enablement activities; Collaborate with internal experts and external partners; Track content performance and use insights to improve distribution.
