Senior Brand Manager
Core
Drive strategy and execution for top-growing categories under the Heinz brand, managing end-to-end innovation and communication projects.
Role type
Senior Brand Manager
Builds
Marketing strategies, innovation pipelines, and media campaigns for consumer goods brands
Domain
Consumer Packaged Goods (CPG) / Food & Beverage
Deliverable
product features
Required skills
consumer insights, end-to-end innovation management, communication planning, P&L management, agency management, project management
Preferred skills
PR planning, strategic marketing development, trend analysis
Technologies
null
Responsibilities
develop consumer insights to drive brand equity, manage innovation and renovation projects, own media plans and campaign execution, collaborate with cross-functional teams (Sales, Finance, R&D, Supply Chain)
Seniority
Senior, hands-on IC
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