Senior Brand Manager, Marketing (Base - Multiple Positions)
Core
Define and execute brand strategy, portfolio priorities, and innovation plans to drive sustainable business growth and strengthen brand equity.
Role type
Senior Brand Manager (Strategy & Portfolio)
Builds
Brand strategies, portfolio roadmaps, innovation initiatives, and market expansion plans
Domain
Consumer Packaged Goods (CPG) / Brand Management
Deliverable
product features
Required skills
Strategic planning, portfolio management, innovation strategy, data-driven decision making, P&L analysis, cross-functional leadership, brand guideline development, partnership management
Preferred skills
Experience in CPG industry, navigating matrixed organizations, simplifying complexity
Technologies
None stated
Responsibilities
Lead development of short- and long-term brand strategies; Define strategic frameworks for portfolio priorities and expansion; Shape innovation and renovation strategies; Leverage consumer and business data to inform decisions; Partner with cross-functional teams to scale strategies; Establish and maintain brand guidelines and standards
Seniority
Senior, hands-on IC