Head of Content - Managing Director
Core
Define and execute a global social media strategy and content operations for a leading asset manager to raise brand visibility and support business objectives.
Role type
Senior IC Head of Content (Corporate Marketing)
Builds
Global social media campaigns, content assets, and brand storytelling for an asset management firm.
Domain
Financial Services / Asset Management
Deliverable
product features
Required skills
Global social media strategy, content concepting and writing, campaign planning and optimization, cross-functional partnership, video program leadership, performance analytics, governance and compliance management
Preferred skills
Experience in financial services, managing external vendors, operating in ambiguous environments
Technologies
Social media platforms, analytics tools
Responsibilities
Develop and execute a comprehensive global social media strategy; Lead concepting, writing, and development of high-quality social-first content; Plan, execute, and optimize social media campaigns; Partner with business leaders to translate investment themes into engaging narratives; Collaborate with Brand Strategy to maintain on-brand voice and visual identity; Partner with Communications and Compliance on community management and governance; Establish performance benchmarks and present insights to senior leadership.
Seniority
Senior, hands-on IC
