Director, Brand Marketing & Programming
Core
Lead brand marketing and programming strategy for the Seaport neighborhood to drive awareness, visitation, and revenue for owned and tenant businesses.
Role type
Director, Brand Marketing & Programming
Builds
Neighborhood-wide events, campaigns, and content strategies for the Seaport district
Domain
Real estate / Urban development / Hospitality
Deliverable
product features
Required skills
Digital marketing, communications, event production, strategic partnerships, community engagement, budget management, P&L analysis, influencer partnership strategy, agency management
Preferred skills
Team leadership, cross-functional collaboration, agile methodologies, analytics and reporting
Technologies
Social media platforms, paid media tools, digital marketing analytics platforms
Responsibilities
Drive awareness and revenue through earned, paid, and digital marketing; manage agency relationships for PR, paid media, and influencers; plan and execute neighborhood-wide programming; build content strategies positioning Seaport as a destination; oversee owned social media channels; manage marketing budget and P&Ls; contribute to annual marketing strategy and budget planning.
Seniority
Director, strategic leadership & execution