Product Strategy Manager-Lawn & Garden/Outdoor Power Equipment
Core
Managing physical, durable consumer products (lawn & garden/outdoor power equipment) through the entire lifecycle, connecting market insights with engineering and sales to drive product strategy and launches.
Role type
Product Manager (Physical/Durable Goods)
Builds
Outdoor power equipment products (lawn mowers, snow blowers, etc.)
Domain
Manufacturing / Outdoor Power Equipment / Consumer Goods
Deliverable
product features
Required skills
Market research, competitive analysis, product lifecycle management, cross-functional leadership, go-to-market strategy, pricing strategy, KPI development, trade show management
Preferred skills
Experience in retail and/or B2B dealer/distributor sales channels
Technologies
None stated
Responsibilities
Conduct market research and competitive analysis to identify trends and customer needs; Lead cross-functional teams to develop a 5-year product roadmap; Oversee the entire product lifecycle from ideation to launch; Develop and execute product launch plans and go-to-market strategies; Collaborate with sales and finance to set pricing strategies; Support industry trade shows and customer experience events; Establish and monitor key performance indicators (KPIs); Develop marketing materials including packaging and merchandising collateral
Seniority
Mid-level (3+ years experience)