Manager, Influencer Digital Marketing
Core
Identify rising digital tastemakers and execute influencer marketing campaigns to build online fan communities for artists.
Role type
Manager, Influencer Digital Marketing
Builds
Online and mobile fan communities for Atlantic Music Group artists
Domain
Music industry, digital marketing, social media
Deliverable
product features
Required skills
Influencer marketing strategy, campaign execution, data analysis, trend forecasting, relationship management, content alignment, campaign logistics, performance reporting
Preferred skills
Experience with influencer management platforms, campaign reporting tools
Technologies
TikTok, Instagram, YouTube, Creator Core, Cobrand
Responsibilities
Plan and execute influencer marketing campaigns, identify patterns in user behavior using analytical tools, identify and maintain relationships with influencers and tastemakers, create owned channels by applying knowledge in algorithms and trends, support development of campaign briefs, track emerging trends and viral challenges, manage campaign logistics, monitor and report on campaign performance, collaborate with product managers and A&R teams, support influencer onboarding for activations
Seniority
Manager, hands-on IC