VP, Marketing Strategy (Urban Music)
Core
Chief strategist for a diverse roster of urban music artists (Hip-Hop, R&B, Afrobeats), architecting global trajectories and turning artistic vision into commercial dominance.
Role type
VP, Marketing Strategy (Urban Music)
Builds
Integrated marketing plans, global fandoms, and commercial success for artists across Warner Records labels.
Domain
Music Industry / Urban Genres (Hip-Hop, R&B, Afrobeats)
Deliverable
product features
Required skills
Strategic planning, data-informed decision making, executive presence, stakeholder management, budget management, partnership development, campaign leadership, market analysis
Preferred skills
Advanced consumer analytics, international partner relationships, A&R process knowledge, creative direction
Technologies
Advanced consumer analytics tools
Responsibilities
Develop comprehensive marketing strategies to position artists as global stars; Lead internal artist teams and management calls; Create 12-month+ marketing plans and vision documents; Collaborate with Creative Services for consistent visual and narrative threads; Review real-time data to refine campaigns and hit OKRs; Partner with Touring and live agents for synergy; Partner with Commerce for streaming and physical product offerings; Identify non-traditional partnerships in sports, lifestyle, and LGBTQ+ spaces; Take accountability for global project budgets.
Seniority
VP, high-level executive leadership