Senior Data Analyst, DTC (Consumer & Ecommerce Analytics)
Core
Senior individual contributor defining, building, and governing ecommerce and consumer metrics and dashboards to drive decision-ready insights for global stakeholders.
Role type
Senior Data Analyst (DTC/Ecommerce)
Builds
Production-grade dashboards, certified metric definitions, and self-service analytics products.
Domain
Retail / Ecommerce / Consumer Analytics
Deliverable
dashboards & analysis
Required skills
Complex SQL, BigQuery, dbt, data visualization (Looker/Tableau), metric definition and governance, cohorting/funnel/CLV analysis, A/B testing, Python/R, mentoring
Preferred skills
Semantic layer experience, Google Cloud Platform, retail/ecommerce industry background
Technologies
BigQuery, dbt, Looker, Looker Studio, Tableau, Python, R, Google Cloud Platform
Responsibilities
Define and certify key metrics in the semantic layer; build and maintain production dashboards; write complex SQL and transformation pipelines; conduct deep-dive analyses (cohorting, funnel, CLV); support experimentation and measurement; mentor junior analysts; drive global-regional analytics governance.
Seniority
Senior, hands-on IC