Senior Manager, Regional Marketing, Clinical Next-Generation Sequencing Division (CSD), APJ
Core
Develop strategic, multi-channel integrated marketing plans for the Clinical Next-Generation Sequencing business across APJ and drive execution of those plans with clear milestones and action plans.
Role type
Senior Manager, Regional Marketing
Builds
Marketing campaigns, sales training materials, and product lifecycle support for Clinical Next-Generation Sequencing solutions
Domain
Life Sciences / Clinical Diagnostics / Next-Generation Sequencing
Deliverable
product features
Required skills
Strategic marketing planning, integrated campaign execution, customer segmentation, competitor analysis, market research, budget management, product lifecycle management, sales training development, cross-functional stakeholder alignment
Preferred skills
Digital marketing expertise, analytics platforms proficiency, agency relationship management, omnichannel strategy, additional language skills
Technologies
MS Office, marketing automation tools, analytics platforms
Responsibilities
Develop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products; Adapt global campaigns and programs for execution in the region; Lead new product introduction/launch execution (NPI) and deployment plan; Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Seniority
Senior Manager
